The Holi Kavi Sammelan Hosted on Zoom by UKG featured an impressive lineup of “selected stars” from the literary world. Scheduled for Monday, 14th March 2022, the session took place in the afternoon from 3:00 to 4:00 PM. This Bhavya virtual gathering included the renowned Sushri Mumtaz Naseem and the expert Sanchalan of Chirag Jain. The audience also had the privilege of listening to the iconic Padma Shri Surendra Sharma and Shri Arun Jaimini. As part of their corporate cultural outreach, UKG brought this Samaroh to a digital audience, emphasizing their “people first” philosophy. The event provided a unique opportunity to witness legendary poets performing live via the Zoom platform. Participants were notified that the link for the digital meet would be shared shortly before the start of the program.